How To Become A Person Of Great Influence

leadership online entrepreneurship

In this specific episode we dive deep into:

  • What is influence, really?
  • Who has influence?
  • What types of influences are out there?
  • The four levels of influence.



What is influence, really?


Influence means having an effect on their character, development, or behavior. On the contrary, if someone’s character, development, or behavior is not affected in any way by you, you don’t really have an influence over them.


So who has influence?


Well, the short answer is EVERYONE!


Everyone has an influence on someone. It doesn’t really matter who you are or what your title is. Now, you might not have the same influence or influence on as many people as let’s say the president of the United States of America or the Pope or Joanna Gaines.


But the truth is, you don’t have to be in a high-profile occupation in order to become influential. In fact, if your life in any way connects with other people, you are an influencer. 


Ralph Waldo Emerson once said: “Every man is a hero and an oracle to somebody, and to that person, whatever he says has enhanced value.”


But if your desire is to be successful and to make a positive, lasting impact on more people in the world - then you are going to have become more intentional, skilled, and valuable in the way that you influence others. 


If you want to become a credible brand and business leader in the eyes of your customers and peers you’ll have to take this influence to another level. 


Here’s what I found to be true in my personal growth and business-building journey:  

No matter what your goals are in life or what you want to accomplish, you can achieve them faster, you can be more effective, and the contribution you make can last longer if you learn how to be a person of influence.


What types of influences are out there?


Now that we’ve established that we all have influence with others, we must pause for a minute and think about how we are going to use it?


Because influence can be both positive and negative.


Remember, with great power comes great responsibility.


Sometimes even well-intentioned people can use influence to manipulate people. Not necessarily intentionally but we, humans, can slip into murky territory. 

This is why it’s so important to have two things in place when it comes to influencing:


  1. A group of advisors around us that can speak frankly and lovingly into our lives. So that when we are starting to slip and start using our influence in a not-so-good way, they can bring our feet back to the ground.

  2. Consistently check our hearts. Why am I doing this? What is the driving force behind it?


Great leaders, credible brands, and trustworthy businesses always add value to the lives of their followers. They don’t act out of selfish motives. Everything they do comes from a place of service and wanting to enhance the lives of those they are influencing.


A great question that acts as a filter for everything that I do is this simple question:

 “Is this thing that I’m about to do (say, share, offer) will it make my clients life better? Will it add value to them?”


A simple question that I’d encourage you to use as a filter as well.


The 4 Levels of Influence


Modeling: People are first influenced by what they see. If you have kids, you know this first hand. They never do what you tell them to do. They imitate you. It’s the same with people who don’t know you yet. When they meet you for the first time, they will observe you to see whether you are a credible brand and business leader. They will watch you. So, you have to be intentional in the way you model positive influence.


Motivating: Modeling can be a powerful influence, and that can be either positive or negative. But if you really want to make a more significant impact you have to do it up close. And that brings you to the next level of influence. Motivating. You become a motivational influencer when you encourage people and communicate with them on an emotional level.


This does two things: (1) It creates a bridge between you and your audience (2) it builds up their confidence and self-worth. When people feel good about themselves and you, then your level of influence increases.


Mentoring: John Maxwell says, “You can be a model to the masses, but to go to the higher levels of influence, you have to work with individuals.


Mentoring is that next level. This is where you start pouring your life, knowledge, skills, and value into other people. This is also the level where you help people reach their potential.


This is one of my favorite levels. Because you can literally see how your influence is changing someone right before your eyes. As you give of yourself personally and professionally, you help people achieve a whole new level of living and business growth. You can make a real difference in their lives.


Multiplying: The highest level of influence you can have with people. As a multiplying influencer, you help the people you influence to become a positive influence to others. Again, John Maxwell says, that “few people make it to the fourth level of influence, but everyone has the potential to do so.”


And I don’t know about you, but I have a desire to be a part of that few. I want to be able to look back at the end of my life that I not only had influence with people through my life and business but that I also helped those people become positive influences to others.


Recap for my fellow skimming readers:

  • Influence is having an effect on their character, development, or behavior.  
  • With influence comes great responsibility. You can use this to add value to the lives of your followers.  Showing up from a place of service and wanting to enhance the lives of those you are influencing.
  • 4 levels of influence: modeling, motivating, mentoring, and multiplying




As business owners, consultants and entrepreneurs, we have a major problem with being ignored. The posts we have spent hours writing are getting crickets from our online audience. Nobody's engaging with our live videos nor opting into our offers.


And this is on us.


Now, I know that I’m being blunt but the reality is that we are being ignored by most because our message is confusing.


I used to feel like I was shouting into a big void when it came having my message heard. This led me to burn out and almost giving up on my online business. Before you reach that point, I want to guide you into what I did 2 years ago: I scratched the 'marketing strategy' I had and dug deeper to the root of it all - my brand messaging.


I'm so excited to welcome you to the “Nail Your Brand Message” free masterclass and guide you in becoming a magnet to your dream clients!





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