How To Keep Anyone’s Attention When You Speak (hint: It’s not what you think)

communication confidence tip public speaking

During a Zoom coaching session with one of my newest 1-on-1 coaching clients, she suddenly asked me - “What is your secret?”.

 

Without waiting for my answer she continued. “I’m serious, what is your secret? I look at you show up on your Instagram stories, and your live videos, and I watch you as you teach inside your membership program and I always wonder, how do you do it? How are you able to speak with such confidence, clarity and in such a captivating way. You are so good at holding people’s attention and when you explain things, they make sense. What is your secret?

 

In today’s episode, I’m gonna share with you my secret… which is normally taken for granted amongst all the loud marketing strategies that are regurgitated on a daily basis in the online space. 

 

 

 

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What do you think is the most important ingredient of a presentation or speaker that holds people's attention? 

 

Is it interesting material?

Good stories?

Humor?

Dynamic?

… or a charming personality?

 

Yes, all of those things are definitely necessary ingredients of a powerful presentation but it’s not the number one ingredient. 

 

What makes a powerful presentation or dynamic communicator unforgettable and effective is-

FOCUS!

 

The number one thing that will have people hang on every word you say and actually know what you are talking about is crystal clear focus! 

 

In his book Secrets Of Dynamic Communication, Ken Davis writes that “It is in seclusion that great communicators carefully craft their great public performance.

 

Meaning, if you really want people to hear your message, have meaningful takeaways, and take action on what you just taught them: you’ve got to speak with crystal clear clarity. Your message has to have one objective that you are leading people to.

 

 

DEVELOPING CLARITY IN A CROWDED ONLINE SPACE: THE GOOD AND THE BAD

 

BAD NEWS


Let’s get this out-of-the-way asap! So the downside is - clarity does not happen on the stage. It happens inside closed doors, in your office, in the middle of a messy process.

 

It’s something that is mundane and unglamorous. It is hours of creating clarity out of confusion.

 

And this right here is where a lot of us get tripped up because it is uncomfortable to sit in the confusion. We’d rather just step up on stage and hope for the best.

 

Unfortunately, I’m here to tell you that focused preparation is the only way to speak with confidence, ignite people into action, and change lives! 

 

According to research, people’s ability to focus in this day and age is declining.

 

We want to know the quick how-to’s to success because we are losing the ability to really sit with the confusion and messy process of growth.

 

But I’m here to tell you that if you want to become an outstanding and excellent communicator who makes a difference in the lives of people through her message (and I know you do because that’s why you are still here,) then you’re gonna have to become good friends with the boring process of finding crystal clarity in everything you share.

 

GOOD NEWS


Focus, just like many other things in life is a skill.

 

A skill that can be developed over time and can be strengthened by practice. The good news is that focus is not only given to geniuses or a select few.

 

Anyone can develop focus when they practice it long enough. And the longer you practice it, the easier it becomes. 

 

Here’s the thing, the benefits to preparing any speech or presentation with a single focus and objective will deliver exponential results. You will see how your message will hit home with those listening, you’ll start receiving feedback.



YOUR NEXT ACTION STEP


The next time you plan to speak anywhere - on Instagram stories, on a FB live, on a pre-recorded video, on a podcast, on Clubhouse, or on a physical or virtual stage - take some time in the quiet of your home or office and prepare with one objective in mind. Do that and see what kind of response you get from your listeners and viewers.

 

RECAP


  • What makes a powerful presentation or dynamic communicator unforgettable and effective is FOCUS.
  • The number one thing that will have people hang on every word you say and actually know what you are talking about is crystal clear focus!
  • Developing a crystal clear, a focused message is not glamorous at all and it is hours of creating clarity out of confusion.
  • Accepting the mundane activity of developing your message and with focused preparation is the only way to speak with confidence, ignite people into action and change lives.
  • Focus is like many other skills in life. It is achievable and can be developed over time; strengthened by dedication.

 

 

Friend, Keep showing up. Keep letting your voice shine.

Your message is needed in the world. I am in your corner, cheering you on because nothing makes me happier than to see you succeed!

Don’t forget about today’s masterclass. If you haven’t already, don’t forget to grab your free seat at www.magnifymessage.com/masterclass

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