How To Sell From Stage Without The Ick
In this episode Colin and I talked about:
- How to beat imposter syndrome
- How to find your zone of genius
- What mindset shift needs to happen for us in order to start viewing selling from the perspective of serving
- Colin also gave aways some highly practical tips on how we can make our presentations converting
Do you ever feel like selling from any stage or platform makes you look sleazy of pushy? Do you hesitate to talk about your business?
Then LISTEN up, because today’s episode is going to help change your perspective on selling.
You definitely want to tune into today’s episode as I’m talking to my speaking mentor, Colin Boyd about how to sell from stage without being salesy or pushy.
Colin is obsessed with helping experts and entrepreneurs sell from stage in a nonpushy or sleazy way. He keynotes at conferences around the world on topics such as persuasive communication and selling ideas.
Colin is a Certified Speaking Professional, and his clients include Coca Cola, Suncorp, Fuji Xerox, and Hewlett Packard.
He runs high-level mastermind programs for speakers and content creators. And delivers his signature program Sell From Stage Academy® which helps people turn every presentation into a money-making machine.
He lives in Newport Beach, California with his wife and two little kids.
Without any further ado, these are the goldmine of mindset shifts that I learned with my interview with Colin and that need to happen for us in order to start viewing selling from the perspective of serving.
COLIN ALSO SHARED SOME HIGHLY PRACTICAL TIPS ON HOW WE CAN MAKE OUR PRESENTATIONS CONVERTING
SETTING UP YOUR VIRTUAL STAGE
Online stages have definitely become like the “it thing” in 2020 and it's predicted to continue to rise in popularity. I know nothing can really replace the physical stage and the face-to-face interaction, but for now, it looks like the rise of the online stage is going to continue, and here’s how Colin does it these days:
- Invest in a good camera and audio equipment
- Invest in a good working desk where you can set up your equipment well and with the visual perspective for your audience, will give you an aura of professionalism
- Bring your personality in your presentations and the way you speak! This is how you capture and magnetize your audience to you.
KNOW YOUR 3 TYPES OF SPEECHES
- Sharp sell: which is a direct offer
- Soft sell: which is like an upgrade, such as a PDF or a content piece where you can slowly introduce to a program. This is great for conferences where you're speaking at and you aren't allowed to sell.
- Classic no sell: a great example is a keynote where there is no upsell at all
HOW TO AVOID ONE OF THE BIGGEST MISTAKES MOST WEBINAR HOSTS MAKE WITH THEIR PRESENTATION
A great question to ask yourself would be: “How can I deliver valuable information that enables my audience to make a greater commitment to themselves and towards my program?”.
- how to overcome the imposter syndrome in hosting webinars and selling your programs to your audience by coming from a place of service
- how to start thinking of selling as a transaction of our audience paying a certain amount of money and a certain amount of commitment and energy to move into that space; that kind of commitment they have to hold in order to drive the motivation for getting results
- how to avoid oversharing to your audience so you don’t overwhelm. This will only leave them confused and not empowered to invest in your program.
- how to make your presentation simple and focus on guiding your audience to your programs. Always keep this question in mind: How can I deliver valuable information that enables my audience to make a greater commitment to themselves and towards my program?
- Besides investing in equipment for your online business, in the end, it is your personality that will capture the right people for your programs
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