Top 5 Traits Of A Great Influencer

communication leadership online entrepreneurship

 

“Do I have what it takes to be an impactful influencer?”

"Am I enough to be a great leader?"

"Am I worth following?"

 

Most people I know and work with are constantly asking themselves this question. 

 

And you might have found yourself asking these questions, too, at some point of your entrepreneurial journey.

 

The truth is, every single one of us ALREADY has what it takes to be an impactful influencer. We all have the ability to do so but we don’t know what we don’t know and that’s why it is so crucial that we learn to harness this innate ability through awareness and practice our skill one step at a time.

 

As I mentioned in the previous episode, this whole month we are focusing on learning how to be more influential in order to develop credibility, trust, and relatability as business owners and experts. This means we will work on becoming more aware and then practice by taking action on what we become aware of. Sounds good? Then let’s go!

 

This week’s episode is for you if:

  • As a business owner, you’re looking to grow your credibility, trust, and relatability with your audience so you can make a greater positive impact in their lives.

  • You want to level up your mindset and become the best you can be!

  • You’re encountering roadblocks to success, which you know you can overcome through awareness and by developing and putting into practice the right qualities of a great influencer.



     
 

 

 

 

Trait #1: CHARACTER


 

When I say character, I mean INTEGRITY. If you want to develop great influence with people, there’s no going around this trait. The need for integrity today is perhaps greater than ever. 

 

This trait is pretty much the top trait that will earn your audience's trust in you and your brand. Character or integrity is not inherited, nor can it be purchased. It cannot be built instantly, but instead requires years of construction. To me, this is good news, because it means that I can achieve it. 

 

How is character displayed? Character shows itself in a person’s consistency.

 

Jerry West, former Los Angeles Laker and member of the NBA’s Hall of Fame, once remarked, “You can’t get much done in life if you only work on the days when you feel good.”, or in the words of John Maxwell, “Character gives you the resolve to do what’s important, even when it’s not convenient.

 

Character/integrity brings respect. When you don’t have character within, you won’t have respect without. People might be fooled once or for a very short amount of time but they will see through the facade of someone who doesn’t really possess integrity or character.

 

American writer, Nathaniel Hawthrone offered a valuable insight: “No man can for any considerable time wear one face to himself and another to the multitude without finally getting bewildered as to which is the true one.

 

✨ Character and integrity cannot be faked but they genuinely can be developed. Here’s how to take action:

  1. Commit yourself to develop a strong character. Make a covenant with yourself, dedicating yourself to always strive to be a person of integrity and character
  2. Do the little things consistently. Show up even when you don’t feel like it.
  3. Do what you ought to do before you do what you want to do.

 

 

Trait #2: COURAGE


 

Great influence requires courage—the courage to risk, to reach, to put one’s self on the line. The word courage itself comes from the French word Coeur, which means heart.

 

Leading brands and business owners must have the heart for what it takes to work with and engage with others. 

 

Courage is contagious. As Billy Graham said, “When a brave man takes a stand, the spines of others are often stiffened.” 

 

Courage is also the power to let go of the familiar.

 

The courageous person follows the motto: “If at first you do succeed, try something harder!” 

 

Finally, courage is the belief that has been put into action. As Dr. Ashley Montagu wrote, “The only measure of what you believe is what you do. If you want to know what people believe, don’t read what they write, don’t ask what they believe, just observe what they do.

 

Building something new in the world takes a willingness to try new things — which always comes with the risk of failure, difficulty, discomfort, rejection, and a host of other possibilities.

 

But when you have courage, none of those risks can stop you. Courage is just “the ability to do something that frightens you.” 

 

You don’t have to feel confident, brave, or invincible to be successful! You just have to take action to get results.

 

✨ What you can do today:

 

Pinpoint something you want to try or do, but you’re afraid of what might happen. Then answer one question:

  • What definitely WON’T happen if you DON’T try? — (What will you definitely miss out on, if you let fear win? Are you willing to miss out on what’s possible, just because of fear?)

  • Then take action, and watch as each new leap becomes easier for you!



 

Trait #3: VISION


 

The greatest inventions and creations always begin with a vision of what’s possible!

 

Successful entrepreneurs make a habit of imagining, dreaming up, and looking for new possibilities and opportunities. They look for problems because they know that problems point the way to a better future.

 

And once they have a strong vision in mind, they can use it to guide their actions and light the path toward creating the new reality they want.

 

✨ What you can do today:
If you’re not sure what to focus on, start by imagining a better, brighter future that you’d be excited to see unfold! Imagine how life would be different, how it could be different… and then step into this future, and imagine looking back on yourself today, at the first 3 actions you took to make this vision a reality.

 

Trait #4: COMMUNICATION 


 

Effective influence and effective communication are intertwined. You need to be able to communicate in a variety of ways, from transmitting information to connecting to coaching people.

 

And you must be able to listen to, and communicate with, a wide range of people. The quality and effectiveness of your communication with your audience, peers, and potential clients determine the success of your business strategy, too. 

 

When I talk about great communication, I’m referring to two things:

  1. The skill of listening, which is the foundation of great communication.

  2. The skill of connecting with the audience through your communication.

 

Why is listening important? No matter how talented of a presenter you are or great business you have or how charming you can be, if you do not learn to listen to people effectively, you won’t be very impactful with them.

Listening is THE number one skill that all successful leaders, business owners, and brands recognize as indispensable to their ability to influence others and succeed. When you learn to listen you show respect, you build lasting relationships, you increase your knowledge, you generate more ideas, and most of all, when you learn to listen to your audience well you can serve them better - which will turn them into loyal customers and lifelong fans.

 

How can you connect better? First, by listening, which we already touched on. Then the next best way to connect with your audience is through the power of stories. Stories are the most powerful way to really connect not only the head but the heart of your listeners. 

 

✨ What you can do today:

  • First, measure your listening skills.  Ask yourself the following questions: “Do I usually look the person that’s speaking in the eye? Do I wait for the person to finish talking before I respond? When they speak, do I pay attention fully, without already formulating my response? Do I ask questions for clarity when it’s needed? Do I pay attention to what’s not being said?"

  • Then, start a strategy for improvement. Based on your answers, list 3 ways you could improve your listening skills.

  • Finally, schedule a listening appointment. Make an intentional meet-up with the most important person in your life this week and plan to spend an hour together just communicating. Give that person your undivided attention, and spend at least two-thirds of the time just listening to him or her.

 

 

 

Trait #5: RESULTS ORIENTED


 

There’s that famous saying, and I don’t really know who said it but it goes something like this: “people don’t buy programs and products. People buy results and outcomes.” 

 

If you really want to elevate your influence with people you’ve got to help them achieve the results they want. You’ve got to be super focused on what your ideal client is after and help them get that outcome.

 

Now, how do you know what your ideal person is after? 

 

By paying attention to them. Instead of asking them, LISTEN to the conversations they are having with you, with others, and with themselves. Nothing creates more credibility with you like the brand or business than when you can help your clients get results. Results speak louder than words. 

 

✨ What you can do today:

If you really want to narrow in on what your ideal person is after, have a one-to-one conversation with someone who is the closest representation of your ideal client. 

Ask them questions like:

  • What do you find most frustrating about {your niche} right now?

  • If you could magically wave a wand and make your {industry-related} problem disappear or fixed, what would that feel like?

  • What would that look like?  If you want to get to the deepest desires of this person, you’ve got to dig a little deeper.



 

RECAP


The top 5 traits of a great influencer:

 

CHARACTER:  The top trait that will earn your audience's trust in you and your brand. Character or integrity is not inherited, nor can it be purchased. It cannot be built instantly, but instead requires years of construction. 

 

COURAGE: Leading brands and business owners must have the heart for what it takes to work with and engage with others.

 

VISION: Successful entrepreneurs make a habit of imagining, dreaming up, and looking for new possibilities and opportunities. They look for problems because they know that problems point the way to a better future.

 

COMMUNICATION: Effective influence and effective communication are intertwined. The quality and effectiveness of your communication with your audience, peers, and potential clients determine the success of your business strategy, too. 

 

RESULTS ORIENTED: If you really want to elevate your influence with people you’ve got to help them achieve the results they want. You’ve got to be super focused on what your ideal client is after and help them get that outcome.





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